Keys to a Successful Trade Show

Here are more Keys to having a Successful Trade Show. By: Norm Barnhart

Key #6 Demonstrate Adaptability: Being easy going and flexible is a skill that is hard to demonstrate. You may have a few pictures or examples of how you were able to adapt and help a client.  When planning your trade show booth consider having a folder of photos or letters of reference handy to demonstrate this if needed.

Key #7 Take Good Care of Yourself.  It is tiring to be on your feet all day doing a trade show. Don’t let it stress you out. It’s fun to meet people and talk about what you can do for them. Don’t worry about it, get a good night sleep the night before and make it fun. Take breaks.  Drink lots of water, have some healthy snacks like grapes handy for your breaks.

Key #8 Collect Contact Information and Follow Up. You want to stay in touch with the client via an occasional card or e-mail. You can gather information by having a door prize when they fill out a form or give you their card. Do not just hand them a brochure or card and hope they will get back. Also be sure to take advantage of the swiping of badges and use that information to stay in touch with potential clients.

Send a friendly reminder about your service or product a week after the trade show. Write a note that says something like, “It was nice to meet you at the XYZ Show. I hope your plans are coming along good. Please call if I can be of service.” If you have collected even more information, you can personalize it even more. Do another follow-up with a flyer and note 2 weeks later.  Your interest in them and concern for their success will continue to impress them and show your good will.

Key #9 Be A Trusted Friend and Advisor. This is your goal. Consulting and advising is much more fun than “selling” something. You can show the Trade Show attendees how your skills, relationship style and personality will come alongside and blend with theirs.  Many people make decisions based on a gut feeling. Just be yourself. Be someone they would enjoy doing business with. This is all they need from you and it is the reason you do what you do. You are the expert. People enjoy being treated with special interest.

You are someone they can consult with to make their special day memorable and pleasant. You are there to help take away the worries and stress. They can see that they can trust your judgment and skills to make their wedding the special day it needs to be. What you are selling is you.  Remember, it is hard to sell, but easy to consult.

–   Norm Barnhart is a speaker and consultant at InspireBiz.com. He is a motivational keynote speaker and trainer who helps businesses excel in service and teamwork. He is from the Twin Cities of Minneapolis and St. Paul. He also takes messages about company products or services and tailors an attention grabbing trade show routine that draws people in to the booth and conveys the message in a fun and memorable way. His eye catching illusions can make trade show presentations magical.

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