Like it or not – We Must Take Risks

Business is all about risk taking. We can dream up an idea for a product or service, but when it comes to implementing it the risk taking begins.

Investing money in the start up and deciding where and how to advertise all involves risk.  The best we can do is to research the options and make an informed decision based on that knowledge.

Ways to lower the risk.

A very important thing that many businesses forget to do is to find a way to track their successes.  We need to ask customers how they heard about us and that will help us discover  what methods of advertising are working best.

It is important to place response cues within the advertisement that will let us know which ad motivated the purchase or the call for more information.  This call to action will possibly involve a free sample, a coupon, a bonus if you act now.  This way we can track the ads success in bringing new clients.

In direct sales and cold calling we still want to keep track of the response rate and discover how to improve our presentations by surveying the clients on their feelings about the way the product or service was presented.

Brainstorm to find creative ways to reach new clients, but track the process so you can build on this success and improve your outreach.

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