Posts Tagged ‘customer’

10 Business Success Secrets – Part 1

April 5, 2010

By Norm Barnhart

Your mind is a big factor in your success in business. How you think can have a huge impact on this success.  Check out the following areas and see if there are ways to look at things differently or ways you can improve your results through creative solutions.

Purpose
What is your purpose for being in business? Many think that the purpose I to make some money. But if profit is the only goal the long term results can be very poor. You goal needs to be creatively getting and keeping customers. Excellence in service can keep customers and bring more in through referrals. Brian Tracy a business researcher, author and trainer says that, “Fully 50 percent of your time, efforts, and expenses should be focused on creating and keeping customers in some way.”  The benefit to your business long term comes from finding ways to innovate in the way you serve and help people.

Satisfaction
The way to measure your success is with customer satisfaction. Your ability to really satisfy your customer’s needs and wants is very important. If you can give them more than they expect and really shine with service, they will tell their friends and come back again and again. This is the key to your businesses growth and long term success.  Oh yes, and here is where your profits come in. Everyone wins.

The Value of Value

If we can add value to the customer’s experience they will see the value and return. Be on the lookout for creative ways to add value to what you do.
The Most Valuable Resource to you – The Customer!
It is said, “the Customer is King!” This royal treatment of your honored customers is job one.  Some customers can be difficult or challenging, demanding or disloyal. But we need them to maintain our businesses so we need to creatively look for ways that and our excellence in service can turn around difficult situations. Our main goal should be to creatively find ways to keep customers in a positive place where they are excited about doing business with us.

The Magic Word
The word is Contribution! Brian Tracy says that, “In life, work, and business, you will always be rewarded in direct proportion to the value of your contribution to others, as they see it.”  What can you contribute to the community, customer or to others within your own business.  Make yourself a valuable part of every field by what you contribute. In a meeting when you contribute creative ideas, you will find that you are looked to for solutions and this makes you valuable to that group.

Magical Keys to a Successful Trade Show By Norm Barnhart

February 1, 2010

You and your business may be considering a display at a Trade Show. This information is geared to help you have success at this special event.

A trade show is a wonderful place of opportunity for you.  From the moment the doors open, opportunity is knocking for your business.  The guests are there to get ideas and learn about new products or services.  Most people who come to a trade show are in need of a service like yours, they just might not know it yet.  This is the best place to meet new and motivated customers. This is your opportunity to share how your product or service can best help them. This face to face meeting can have better results than web or print advertisement because they get to know you and get a real feel for what doing business with you would be like.

The following are a few keys that will help make your product or service shine. These keys can lead to great results for you and your business.

Key #1: Make a great first impression. It is said that you never get a second chance to make a first impression. A positive first impression should be your initial goal. From the way you design your booth to the friendly courteous attitude of your staff.  The magic of quality and service should shimmer from you and your team. You should be seen as friendly, supportive,  a good listener and one who strives for excellence. This is as important as your skill and product knowledge.

Consider what Susan A. Friedmann, CSP, and known as The Tradeshow Coach, from Lake Placid, NY says, “Beginning well means you’re half done. Once you’ve established a rapport with the client, once that positive foundation has been laid, the hard work of negotiating a deal and closing a sale becomes so much easier.”

Key #2 Give them your Undivided Attention.  You only have a few moments to convey that you and your business would be advantageous to the client.  This can be demonstrated in the way you greet and talk with the potential client. The trade show environment is one of excitement, noise and distractions.

When you give full and direct attention to each individual who comes into your area, you can help keep them from being distracted. You also demonstrate how important they are to you and show the way you give good customer service. In this way you can  show how you are interested in their needs and wants. They can tell that you have an active interest in helping them solve heir problems or satisfy their needs.

A trade show will open many doors to new opportunities to meet and impress new customers.  You will also meet businesses in which you can make alliances and partner with. Even a friendly connection with a competitor can result in opportunity. This business may have a over booking and have to send some work to your business or have a very huge client that will need you both to team up and help. Make many connections and keep in touch with them.    More tips to follow in this column.

Minnesota Motivational Speaker

January 25, 2010

Salute your staff with a dynamic presentation that leaves them laughing and thinking. Norm presents a motivational keynote that many corporate and civic groups have enjoyed. Topics covered include keeping a positive mental attitude, creativity and problem solving, humor in the workplace, and teamwork.

Norm also speaks on finding the joy in customer service for staff development and team building.

Many civic groups and volunteer organizations have invited Norm to salute their team at award banquets and other special recognition events. It is a fun way to motivate and encourage. Learn more at: InspireBiz.com.

Last year, Norm made 4 appearances for a hearing aid developer. He enjoyed traveling and speaking to groups in Austin, TX, Boston, MA, Orlando, LF and Minneapolis, MN. He also recently appeared for a sales and marketing staff of a Minnesota plastics manufacturer.  He loves to entertain as he educates with his comedy and eye catching illusions.